The meaning of food following the lifestyle identity: Case of dairy products, semi-prepared food and non-alcoholic beverages in Czechia and Ukraine

Abstract

This study aims to examine the meaning related to food following the lifestyle identity, in the case of dairy products, Semi-prepared food, and Non-alcoholic Beverages in Czechia and Ukraine. The study used a structural equation model for the three types of commodities (dairy products, semi-prepared food, and non-alcoholic beverages). One hundred eighty-eight university students were involved in the study. The model examines the link between meaning and the social identity of the lifestyle. The study finds the meaning related to local food following the lifestyle identity in today's society. It confirmed the connection between meaning and food lifestyle identity in the three types of commodities in Czechia and Ukraine.