Urban-Rural Links for Sustainable Food Consumption in Bangkok

Abstract

Current food systems fail to directly link urban consumers with rural producers. City-regional strategies need to reconnect consumers with producers through sustainable local food systems. This research developed and distributed a survey questionnaire to 400 consumers in Bangkok. Findings prove that there is a statistically significant association between urban-rural relation and sustainable urban consumer behavior (Pearson’s Chi-square test for independence resulting in a significance level of p < 0.05). Sustainable consumer behavior is influenced by environmental, sociocultural, economic and health drivers, while lack of food traceability, lack of rural experience, lack of access to rural communities and negative social perception disrupt consumer-producer links. Community-based gastrotourism emerges as one of the best practices to link urban consumers with rural producers and plan sustainable food systems in mega-cities like Bangkok.